Hobbs, the British luxury brand, launched its first outlet in Hong Kong. The store was opened in partnership with Rue Madame Fashion Group.
The store, located at the prestigious IFC Mall over a 1,150 square foot area, displays the best of work and casualwear collections along with exquisite collections of accessories.
Substantiating on the same, Meg Lustman, CEO, Hobbs, averred that the online sales and the customers coming from Hong Kong to visit their London stores clearly show the popularity of Hobbs in Hong Kong.
Keeping with the tradition of Hobbs’ aesthetic codes, its new outlet is characterised by plush furnishings, refined colour palette and decorative panelling. Also, the styles are showcased in easy-to-shop collections.
The brand feels that its association with Rue Madame Fashion Group will help the former establish itself in Hong Kong.
It is pertinent to note that Rue Madame Fashion Group has been successfully operating the flagship stores of Phase Eight and Whistles in Hong Kong.