Swedish fashion retailer H&M has introduced a festive clothing collection for men, women and kids exclusively for shoppers in India.

The objective of this festive line is to cater to consumers who – owing to the ongoing pandemic of COVID-19 – would indulge in low key celebrations at home including small-scale family get-togethers.

The brand created a campaign film showing its commitment to the country, for which it collaborated with six Bollywood celebrities including Tamannah Bhatia, Radhika Madan, Vikrant Massey, Sobhita Dhulipala, Arjun Mathur and Karan Tacker.

The collection will mainly include fully sequined ensembles, matching sets and golden coloured outfits for women, while for kids, the retailer will be offering casual tops with a dash of sparkle to match the festive vibes.

It must be noted here that while H&M is shutting down a number of bricks-and-mortar stores globally, it has different plans for India, as it continues to expand its retail footprint in the country with store openings planned here.