20 August will mark H&M’s debut on Myntra, the Indian fashion e-commerce firm!
This will help the Swedish fast fashion giant bolster its omnichannel strategy being available in as many as 42 retail outlets, hm.com and now on Myntra.
So now, millions of online shoppers will be able to access their H&M products from Myntra.
And if that’s not enough, they get an opportunity to win exciting vouchers as a part of pre-launch activities – activities such as decoding celebrity styles and exploring the exclusive H&M catalogue on Myntra days before the launch. It’s been going on for some days now!
What’s the new H&M online store going to offer for shoppers? As always, on Myntra too, the fashion pioneer will provide more than 15,000 styles of fashion products for women, men, teenagers and kids.
With just a day to go, H&M has come up with its maiden campaign, featuring young faces from Bollywood like Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal.