Come Friday, 3 July 2020, and the British retailer Harrods will unveil its much-talked about new concept store at Westfield London.

Only last month the retailer had announced that it will be launching a new concept store with the intent to sell all the stocks that had piled up owing to the closure of the stores during the lockdown phase.

The retailer believes with the opening of this new store, there will be less pressure on its Knightsbridge store that reopened on 15 June and elicited good response from shoppers.

Now, there will be less pressure on Knightsbridge store and it will be easy for it to ensure all social distancing norms and measures are followed.

The new concept store, spread over a wide area of 80,000 square feet and 2 floors, will display the stocked items including womenswear, menswear and kidswear along with accessories.

And shoppers will have best of the brands to select that includes Stella McCartney, Chloe, Off-White and Balmain, among several others – additionally there will be weekly product drops.

Assuring the renowned Harrods experience to all its shoppers at the new outlet, Lydia King, Fashion Director, Harrods, said “Harrods is known to provide the ultimate in luxury and our offerings at the new outlet will be no different.”

It will be interesting to see the response of the shoppers to the store that opens this Friday and also see how much it improves the shopping experience at Harrods’ Knightsbridge store.

Besides menswear, womenswear, kidswear and accessories, London-based Harrods also offers beauty products, home appliances, furniture, sporting gear and jewellery, among others. It generates revenue of £2 billion.