Hanes, an American apparel brand, is extending the success of its most cross-category launch with the introduction of Hanes® Originals featuring SuperSoft fabrics. Building upon the foundation of Hanes Originals, a collection of fundamental clothing items that blend styles with comfort, the new line takes it a step further with fresh designs, vibrant colours, and the softest fabrics imaginable, crafted from bamboo-derived viscose.
Jane Newman, Chief Design Officer of Global Innerwear at HanesBrands, expressed enthusiasm for the launch of Hanes Originals with SuperSoft fabrics, highlighting the brand’s commitment to creating pieces that meet all consumer needs. The new styles prioritise unmatched softness achieved through fabrics that redefine comfort.
Part of the iconic Hanes Originals range, these essentials celebrate resilience through softness. Featuring new tonal patterns and fabrics, the SuperSoft styles embody the essence of Hanes’ authenticity.
The comprehensive selection of Hanes Originals with SuperSoft styles caters to men, women, and children, offering a range of basics including underwear, bras, socks, and loungewear priced from US $ 10 to US $ 34. These products promise supreme softness with premium fabrics, ensuring consumers can access high-quality pieces at affordable prices.
Available on Hanes.com and at authorised retailers like Amazon, Target, Walmart, and Kohl’s, the Hanes Originals SuperSoft styles can now be experienced firsthand by customers seeking revolutionary softness. The launch campaign, titled “The Great Softening,” created by The Martin Agency, transports viewers to the Wild West showing Hanes’ brand journey.
