Popular Greek luxury brand, Zeus+Dione, has succeeded in securing a strategic investment from private equity fund Halcyon Equity Partners. This investment will fuel the brand’s global expansion plans and support its continued growth.
Founded in 2013 by Dimitra Kolotoura, Zeus+Dione has garnered international acclaim for its unique blend of Greek heritage and contemporary design. The brand, known for its high-quality apparel, accessories, swimwear, footwear, jewellery, and recently launched homeware collection, is renowned for its commitment to sustainability, craftsmanship, and social impact.
Dimitra Kolotoura, co-founder and CEO of Zeus+Dione expressed her enthusiasm for the partnership and told Fashion United that investment aligns with the brand’s vision to take Greek creativity on an international level and bolster it while retaining their core values.
Eleni Bathianaki, Managing Partner of Halcyon Equity Partners, emphasised the investment’s strategic importance, highlighting Zeus+Dione’s unique value proposition and significant growth potential in the international luxury market.
Zeus+Dione, under the creative direction of Marios Schwab since 2021, has consistently delivered innovative and captivating collections that resonate with discerning global clientele. With this strategic investment, the brand is poised to further solidify its position as a leading player in the global luxury landscape.
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