Florence by Mills Fashion, founded by Millie Bobby Brown, has partnered with Nordstrom, marking its first collaboration with a physical retailer. The brand’s products will now be available at 20 Nordstrom locations, just months after its initial online launch. Florence by Mills Fashion debuted in January and released its first collection in February.
Millie Bobby Brown shared her excitement, saying, “Fashion is a powerful form of self-expression, and I’m thrilled that people can now experience the pieces in person at Nordstrom stores.”
Besides Nordstrom, Florence by Mills Fashion continues to be available on its website and Amazon. This expansion aligns with the growing trend of brands adopting a hybrid wholesale and direct-to-consumer (DTC) model for growth.
A report by NuOrder highlighted that wholesale remains a highly profitable investment channel, while GlobalData’s research noted that scaling often requires a mix of wholesale and DTC strategies. Nordstrom has been a leader in integrating DTC brands, recently expanding its partnership with Indochino, a custom suit brand.
