Flipkart has expanded its Zero Commission policy across its entire fashion category, removing the earlier price cap of Rs 1,000. The move is expected to enable around 90,000 transacting fashion sellers to retain their full margins, the company said in a statement on Wednesday.
Previously, the Zero Commission policy was applicable only to fashion products priced up to Rs 1,000. By extending the benefit to all fashion products, regardless of price, Flipkart aims to support sellers in expanding their businesses while strengthening its fashion marketplace.
According to the company, the initiative will particularly benefit MSMEs, direct-to-consumer (D2C) brands, homegrown labels and emerging designers by allowing them to retain additional margins. The extra earnings can be reinvested into product innovation, assortment expansion and brand building.
Flipkart has a registered user base of more than 500 million and hosts over 1.4 million sellers on its platform. The company noted that the move aligns with evolving consumer preferences, particularly as Gen Z now accounts for nearly half of Flipkart Fashion’s customer base and continues to shape fashion consumption trends in India.
“By extending this seller-first initiative across the entire fashion category, we are making a long-term investment in our sellers so they can invest more confidently in innovation, assortment expansion and brand building,” said Kapil Thirani, Vice President, Flipkart Fashion
Bharat Tex Special Report 2026 
