Image Courtesy: Faso
Organic cotton-based men and women athleisurewear brand FASO, which is a part of India’s leading vertically integrated textile company KPR Mills, has entered into Exclusive Brand Outlet (EBO) segment as it opened its first EBO in Chennai.
EK Sakthivel, ED, KPR Mills inaugurated the store and said that, “We are very enthused with our expansion plans. We will continue to increase our product portfolio to meet the needs of our customers. We are confident that our store will strengthen our retail offering.”
T. Gokulakrishnan, VP, FASO and other team members were also present on this occasion.
FASO, completing four years of its inception, stated that it has a massive plan to grab opportunities in the Indian innerwear segment and for direct retailing by opening 100 EBOs.
The brand is also continuously expanding its dealer network.
T. Gokulakrishnan told Apparel Resources, “The store spread across 1000 sq. ft, offers complete retail experience for the organic product range for both men and women. We selected Chennai for our first store as it is the home ground and one can feel the acceptance of customers in the retail store.”
He further added that in the coming days, the brand will focus on metro cities for more EBOs.
Also Read: Faso geared up for massive growth, will also focus on EBOs
