India’s leading fashion and lifestyle retailer, DLF Brands has recently opened two ‘Disney & Me’ stores under a licensing tie-up with Disney Consumer Products in the country.
Situated at Mall of India in Noida and Ambience Mall in Gurugram, both outlets are owned as well as operated by DLF Brands, spanning retail areas of 1,500 sq. ft. and 1,000 sq. ft., respectively.
Catering to children aged 3-12 years, both stores house a broad assortment of merchandise across Disney’s popular brands: Disney, Marvel and Star Wars. The product folio includes fashion (apparel, footwear and accessories) lines besides an international range of toys and novelty articles.
Elated on the store launches, DLF Brands’ Managing Director Timmy Sarna said, “Our aim is to offer parents an ultimate retail destination to find compelling products for their young ones,” adding that the efforts have been made to curate the best of merchandise spanning all three iconic brands to offer something for every kid.
Significantly, the stores also feature six uniquely designed zones, each dedicated to popular franchises viz., Disney’s Mickey Mouse & Minnie Mouse, Disney Princesses, Frozen, Marvel’s Avengers, Spider-Man and Star Wars.
The store design and ambience have been devised keeping Indian consumers in mind, without compromising on the Disney’s world-class shopping experience standards. Moreover, since the concept is children-centric, the primary focus is on creating ‘fun’ environment mirroring Disney’s most-admired stories and characters.
Speaking on the partnership with DLF Brands, Abhishek Maheshwari, Country Head, Disney India maintained that the Disney & Me licensed stores will play a vital role in how kids and families experience their stories and characters at retail. “We are delighted that DLF Brands is extending Disney’s magical experience to their consumers in the country,” he said.
DLF Brands, the retail arm of India’s realty major DLF Ltd., is known as pioneers in the country’s lifestyle space. Over the years, the company has forged strategic and fruitful partnerships with several ‘best in class’ international brands across various categories, including fashion, accessories, beauty and home. It enjoys a notable countrywide presence today.
Bharat Tex Special Report 2026 
