The French Luxury House, Dior will be highlighting an assortment of its Autumn/Winter 2018 – 2019 design assemblage soon at Harrods. The out-and-out pop-up store will be installed at Harrods, through 4th to 31st August 2018. In addition, it will be featuring a window display underlining the Dior Oblique logo canvas.
The logo has a green motif in accord with the London department store’s statement colour. The store will be featuring limited edition and select merchandises from Saddle, Miss Dior and CD Hobo bags. It will also appear on debutant accessories encompassing Diorquake pouches, clogs and several styles of Mitzah silk scarves.
For the very first time, the customers can get a personalised Dior Book Tote. They can get their first name or initials embroidered on the product.
Amongst the available products, a sweater is also available at the pop-up stall, featuring the words “C’est non, non, non et non!”, which in English almost translates to ‘no means no’. Originally, this slogan was embroidered on a Miss Dior scarf, a design brainchild of Dior designer Marc Bohan in the Sixties, but it finds a stark character in the #Me-too era!
The Harrods pop-up store is a stepping-stone for Dior’s global campaign inspired from the sixties youth culture.
