In an effort to increase its consumer base, the Italian fashion label Diesel is now shifting its focus more towards lifestyle.
The OTB Group-owned fashion brand will be coming up with a luxury condominium in the Wynwood neighbourhood of Miami.
Reportedly, this new Diesel Living project is designed to be a ‘vision of what metropolitan life can be’ and will be developed by the Bel Invest Group.
The construction, in all probability, will begin in April 2020 and will include as many as 143 spaces that range from studios to penthouses.
The new building will have everything from a gymnasium and a pool to a curated art gallery – representing Diesel’s traits of comfort, style and cutting-edge design.
With Massimo Piombini joining the company in February 2020 as the CEO, Diesel aims the brand to be a favourite among the shoppers this year.
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