Bangladesh Government has again imposed a seven-day countrywide lockdown from 5 April (Monday) to prevent further spread of the coronavirus amidst resurgence of new cases.
Given the existing situation, local brands and retailers are apprehensive how things might pan out in the days to come, more so keeping in mind the two upcoming biggest spending seasons of Pahela Baishakh and Eid-ul-Fitr.
Considering the repercussions that they have had to withstand last year on account of the lockdown and various restrictions put in place subsequently, this time around, apparel retailers are increasingly focusing on online sales even as many brands are strengthening their delivery mechanisms and partnering with logistic aggregators, and a case in point in this regard is lifestyle brand Sara, which has, reportedly, built a new unit to cater to online orders.
Speaking to the media, Managing Director of Sara Lifestyle SM Khaled, reportedly, underlined that Sara can now deliver products through its own arrangement in Dhaka city.
We have built a small but efficient team with IT experts, technicians and a fleet of delivery personnel so that we can deliver our products to customers in the capital in the shortest possible time, reportedly, maintained the MD of Sara Lifestyle while also adding that online customers can avail all options like cancellation of orders, exchange of product, return of products, etc., free of cost.
Bharat Tex Special Report 2026 
