Clothing revenues in Japanese chain stores decline in April ’21; menswear least affected

It seems Japanese clothing retail market is not going to follow any continuous positive trend in its revenues on M-o-M basis!

As the revenues clocked by apparel stores associated with Japanese Chain Stores Association (JCSA) grew on monthly basis in March ’21 over February ’21 after months of sluggishness, the sales have yet again fallen in April ’21!

The revenues in apparel stores of Japanese chain stores were 64,326.58 million yen (US $ 587.42 million) in April ’21 as compared to 72,027.55 million yen (US $ 665.10 million) in March ’21 – noting 10.70 per cent monthly decline.

While analysing the data released by JCSA, Apparel Resources found that the fall was witnessed despite 15 stores increased in April (11,804) from previous month when the total number of stores associated with JCSA was 11,789.

Of total revenues, menswear experienced the least impact on its sales and clocked 11,265.67 million yen (US $ 102.88 million) revenues during Apr. ’21, declining by just 2.20 per cent as compared to sales figures clocked in Mar. ’21.

The sales of womenswear products valued 16,153.37 million yen (US $ 147.51 million) in April ’21 and witnessed a drop of flat 12 per cent on M-o-M basis.

All other types of clothing including kidswear too tumbled on monthly note in April ’21 and hit a sales figure of 36,907.54 million yen (US $ 337 million), noting a monthly decline of 12.50 per cent.