Experts have been hailing sustainable and cruelty-free fashion as a segment that will see a rise during and after the pandemic as consumers get more conscious of what they put on their bodies.
In line with this, British footwear brand Air and Grace is all set to launch its very first Vegan collection this fall season.
The line, which has been certified Vegan by PETA, will be made entirely of animal-free materials and will feature five on-point styles of trainers in various prints and colours along with two styles of summer espadrilles.
The espadrilles, handmade in Spain, will retail for 99-129 pounds and the trainer collection, in Air and Grace’s ‘Cru’ and ‘Alto’ styles, have been handmade in Portugal.
They can be pre-ordered August onwards and will be available for a price of 149 pounds.
The brand is known for its dedication to providing customer ‘luxurious customers’ and the new collection is made up of three different layers of Vegan memory and recovery foam cushioning and adhesives.
The trainers draw from signature Air and Grace styles, and are built with the same ‘tender loving air comfort technology’.
Founder of Air and Grace, Claire Burrows, expressed on the launch of the new collection, “We designed the new Vegan Collection in response to popular customer demand for animal-free products. With veganism moving heavily into the mainstream, it felt only natural and in keeping with the Air and Grace ethos to provide not only Vegans, but all women, with an offering that met consumer needs.”