Boux Avenue launches collection after two years in the making

High street lingerie label, Boux Avenue, has today launched its new Solutions collection, after two years in the making.

The new line was created to resemble the idea of a “capsule wardrobe.” A “capsule lingerie drawer” has just been made available by Boux Avenue. To make “high-quality knickers that is well-fitted, versatile and seamless to be able to wear time and time again under any outfit,” was the company’s mission.

The new line has been put through its paces by the British retailer during the previous two years. The new line, which directly competes with Skims, boasts Boux Avenue’s most cutting-edge construction to date and is ergonomically designed for improved comfort, fit, support, and versatility.

A T-Shirt Bra, Strapless Bra, Push Up T-Shirt Bra, Ultra Push Up Bra, and Non-Wired Plunge Bra are among the variety’s offerings.

Zoe Price-Smith, Boux Avenue’s Chief Design and Product Officer, commented, “Our mission behind the new Solutions collection was about curating a selection of high-quality wearable pieces that seamlessly work with the rest of your wardrobe.”