Actress, dancer, model, digital influencer and now a fashion designer – 21 year old Stella Hudgens is the latest collaborator for boohoo.com for a Spring/Summer ’17 capsule collection. The boohoo Group that has a strong presence in UK, US, Ireland and Australia targets the 16-24 years old consumer market and its portfolio extends to boohoo, boohooMAN, PrettyLittleThing and of course its latest acquisition Nasty Gal.
Also Read – Online fashion retailer Boohoo sees surge in sales
The quirky retailer is going to launch a collection of ready-to-wear, footwear and accessories inspired from Hudgens’ personal style. The young artist also added, “Designing my very own collection with boohoo.com has been an incredible opportunity, I’m a personal fan of Boohoo.com, so it was a fun creative process in a very collaborative environment.” The collection will consist of around 40-60 pieces, comprising of beachwear, festival ensembles as well as party wear outfits. Hudgens will herself be starring in the happy looking summertime campaign for the capsule that has an ample amount of crocheting, embellished denim, and gingham as well as festival ready bum bags and retro sunglasses.
With a retail price bracket of 12 to US $ 66, the collection will begin selling exclusively on boohoo.com from May 22. Natalie McGrath, Vice President of Marketing at Boohoo, said, “At Boohoo.com, we are continuing our commitment to providing on-trend fashion at a very affordable price point, while energizing our brand with industry influencers that align with our target audience.”
Bharat Tex Special Report 2026 
