Singapore-based department store retailer, BHG, is set to open its new 49,000 sq. ft. store at Jurong Point, Singapore which features easy-to-shop interior with wide aisles and different visual and merchandising concepts on each level. The store will also introduce new brands including American bagpack brand Mi-Pac and Korean brand Ladykin.
The new store will feature brand identity counter concepts which allow vendors to display merchandise individually, as opposed to sharing the same nondescript shelf with other brands. BHG Singapore’s Managing Director, Katsuharu Inamoto explained, “It looks plain if you put all the brands together. It’s about marketing and attracting the shoppers. Shoppers will also be able to understand the brand better through the displays.”
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The 71-year-old added that a plus factor for opening a store at Jurong Point was the upcoming Singapore-Kuala Lumpur High Speed Rail, which is scheduled to start operations in 2026 and Singapore station is planned to be at Jurong East, and its potential for increased footfall in the area.
