After revealing its renewed philosophy and aesthetic last year, community-first brand Bhaane has announced the appointment of Deepika Deepti as its CEO.
The brand retails through e-commerce platform and also three bricks-and-mortar stores annexed with cafes with a cohesive integration with cult sneaker brand VegNonVeg.
Deepika’s role at Bhaane will involve managing strategic expansion of the brand both domestically and internationally whilst monitoring bottom line impact.
Bhaane is aiming at building retail experiences this season, starting with a new exclusive store in Bengaluru and an international collaboration with Wolf and Badger, UK.
The brand will continue hosting like-minded brands including vegan accessory brand Mat&Nat, fine perfumes by DS&Durga and an ecological French sneaker brand Veja.
Prior to this, Deepika was associated with adidas for 11 years and was working as director for brand activations (emerging markets). She has created milestone moments in the brand’s India trajectory during her tenure.
Her international partnership highlights include an experiential campaign with tennis player Stan Smith and music icon Pharrell Williams and later conducting an exclusive tour during Holi to launch an exclusive design.
Talking about the announcement, Anand S Ahuja, Founder, Bhaane, said “Deepika has the ability to sync the creative, culture and corporate worlds. We welcome her to the role and together aim to mark a new chapter in strengthening and fueling the growth of our culture first brand through creative intersection of design, e-commerce, social responsibility and team efficiencies.”
“I hope to strengthen the brand’s relatable voice, improve execution while embracing inclusivity across the organisation and the people of modern India to whom Bhaane belongs to and thrives with,” shared Deepika.
