BeyondBound expands women’s athleisure portfolio with new SKUs

Women’s athleisure label BeyondBound is expanding its product range with more than 24 new stock-keeping units (SKUs), taking its total offering to over 50 styles. The brand, which launched in 2024 with 12 SKUs, has outlined plans to double its operations by the financial year 2026 and is targeting revenue of Rs. 1 crore (US $ 113,000).

Founded with a direct-to-consumer model, BeyondBound has so far reached more than 500 women customers and is now entering what it describes as a “breakthrough phase” in 2025. The new collections will be available through the company’s website, broadening the variety of styles designed for everyday wear and active use.

Tejasvi Madan, Founder of BeyondBound, said the company had identified a gap in the market for clothing that accommodates women across different sizes and body types. She noted that consumer feedback had informed the design process and guided the development of new collections aimed at providing both comfort and functionality.

Looking ahead, Madan said the company plans to increase its e-commerce presence while extending its reach to a wider customer base.