- Belstaff to exit from Japan owing to poor returns from stores
- Will close its wholly owned subsidiary by September 2019
- To focus on e-commerce sales in US and expanding wholesale distribution channel in Italy
Belstaff, the renowned fashion retailer of UK, will be shutting down its retails outlets in Japan by September 2019.
The apparel firm made it clear that the returns from the Belstaff Japan business were highly insufficient and therefore it was difficult to continue operating in the country.
The retailer recently announced that by July 2019, six stores will be closed and by September, the company plans to dissolve its wholly owned subsidiary as well. Notably, Belstaff had first entered Japan back in 2015.
Reportedly, once Belstaff exits from Japan, Belstaff Japan KK will in no way be responsible for direct sales and distribution in the country.
However, Belstaff made it clear that despite its exit from Japan, the Japanese customers will be able to purchase all the fashion apparels and products from authorised retailers, supplied from its UK office.
While Belstaff has currently stopped its retail expansion of flagship stores and outlets, it intends to invest its time and money on expanding the wholesale distribution channel in Italy besides focusing on e-commerce sales in US.
Belstaff opened its maiden flagship store in Japan in Tokyo’s Ginza Six back in April 2017.