All We Wear Group (AWWG), which encompasses Pepe Jeans, Hackett, and Façonnable has advanced its growth projections. After initially estimating a turnover of € 650 million for 2024–2025, the company now expects to end 2023–2024 with € 655 million in sales.
“Our forecast for the close of this fiscal year at the end of March is € 655 million in turnover and € 70 million in EBITDA. These are our estimations, but everyone in the market is anticipating the results from the Black Friday and Christmas campaigns,” explained Marcella Wartenbergh, CEO of AWWG.
While her team was at London’s prestigious Bond Street launching Hackett’s new store, Wartenbergh transported these figures from New York.
Thirty percent of the men’s brand’s sales at the end of the 2022–2023 fiscal year came from the men’s brand. AWWG estimates that, based on its success, it will account for 40 per cent of its revenue in the current fiscal year. Pepe Jeans will receive another 58 per cent of the credit, with Façonnable receiving the remaining portion.
The three brands within the group are still pursuing different approaches. As evidenced by the autumn-winter collection, Pepe Jeans is carrying out its Pepe Evolution plan, which is aimed at improving the brand’s price-quality ratio and upgrading the brand.
Pepe Jeans plans to launch a flagship store on Madrid’s Fuencarral Street by the end of the first semester of 2024 as part of this goal.
The company’s retail expansion in the next months will be concentrated on Hackett and Façonnable, even though this will be one of its major milestones for the following year. Thus, two Façonnable stores—Artz Pedregal and Antara, two retail centres in Mexico City—will open in the remaining months of 2023, and in February, the brand’s second location in Paris will open. The Barcelona site of Façonnable is scheduled to debut in 2024 on Paseo de Gracia.
For Hackett, Masaryk Avenue in Mexico City will host the grand opening of “a megastore akin to Bond Street” in December. Furthermore, the brand plans to open at least two new Parisian locations by the end of 2024.
The All We Wear Group, based in Madrid with offices, is a worldwide defined organisation with a presence in 60 markets, a multi-brand network of 4000 points of sale, and roughly 500 stores. Its main markets are the UK, Germany, and Spain.
Bharat Tex Special Report 2026 
