Noize Jeans, a maker of eco-friendly denim, and Authentic Brands Group recently unveiled a new, long-term relationship for Jones New York.
The first collection is expected to debut in the autumn of 2023. As part of the cooperation, Noize Jeans will develop, create, and sell men’s bottoms, jackets, and jeans for the brand.
In particular, it is anticipated that the new collection would adhere to Jones New York’s classic style. The clothing line was made with comfort in mind and has durable fabrics and contemporary styles.
“Noize Jeans’ expertise in the jeans space is second to none, and we are pleased to partner with them on the expansion of Jones New York’s men’s apparel offerings with uniquely designed lifestyle apparel product,” said Joseph Zarro, executive vice president of luxe and classic brands.
“We are thrilled to partner with Authentic to develop Jones New York premium sportswear collections for men,” added Shabbir Petiwala, president of Noize Jeans. “Noize Jeans has a history of over two decades of designing, producing, and executing sustainable top-quality fashion globally. We look forward to expanding our business with the Jones New York brand and driving long-term success at retail.”
An international platform for brand development, marketing, and entertainment is Authentic Brands Group. It has amassed an amazing portfolio of brands over the years, including Hervé Léger, Jones New York, Ted Baker, Forever 21, Nautica, Vince, and Volcom.
It also disclosed an alliance with Versa Group, a producer of men’s clothing, for Geoffrey Beene earlier this month. Versa Group will create, create, and sell men’s dress shirts for the brand as part of the cooperation.
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