Apparel Group, a global retail leader, has annunced a new partnership with the esteemed British heritage brand Barbour. This agreement will expand Barbour’s presence in the GCC, with its debut in six key markets: the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar. The first Barbour store is slated to open in Dubai by Spring 2025.
As part of this partnership, Barbour will launch a special “52 Weeks All-Summer Collection” tailored for the GCC, alongside its iconic wax and quilt ranges, offering a comprehensive showcase of the brand’s classic styles and bestsellers.
Neeraj Teckchandani, CEO of Apparel Group, remarked, “We are incredibly proud to partner with Barbour. This milestone marks our introduction of this iconic British brand to the GCC, and we are confident that its timeless heritage and distinguished collections will appeal strongly to our customers. We eagerly anticipate presenting Barbour’s unique offerings across the region, continuing our commitment to delivering exceptional brands and experiences.”
Neil Parker, Managing Director of Global Distributors at Barbour, added, “We are excited to collaborate with Apparel Group as our exclusive distributor partner. Their extensive experience and market knowledge in the region will be crucial as we prepare to open our first store in Dubai in Spring 2025. This expansion into the Middle East aligns with Barbour’s global growth strategy, and we look forward to offering new customers in the region a timeless wardrobe of lifestyle clothing and accessories inspired by our British heritage.”
