Global retail operator Apparel Group has announced a major expansion of its brand portfolio in India through the addition of Nike Littles and Jordan to its retail network.
The company said the partnership would strengthen its youth-focused offering in the country while bringing globally recognised sports and lifestyle brands to a wider base of young consumers. The move forms part of Apparel Group’s broader strategy to develop a retail ecosystem centred on brands that promote movement, confidence and self-belief among children and teenagers.
According to the company, the integration of Nike Littles and Jordan reflects an investment in the next generation of consumers while expanding Apparel Group’s physical and digital retail presence in India. The rollout will follow a phased omnichannel strategy, combining the company’s nationwide store network with distribution across major digital marketplaces.
Tushar Ved, President, Apparel Group India, said the addition of the two brands represented a significant step in strengthening the group’s youth-focused portfolio in the Indian market. He stated that both brands extend far beyond product offerings and play a role in shaping culture, aspiration and mindset. Ved added that Apparel Group’s focus is on building meaningful brand ecosystems, and the partnership would allow the company to bring globally recognised brands to young consumers at an early age in a way that encourages movement, confidence and self-belief.
Nike’s philosophy that anyone with a body is an athlete underpins the launch of Nike Littles, which aims to make sport more accessible and inclusive for children. Industry data cited by the company indicates that globally only one in five children receives the level of physical activity required for healthy development. Nike Littles seeks to address this gap by promoting inclusive participation in sport, particularly among girls and underserved communities, while emphasising coaching and representative leadership.
Meanwhile, the Jordan brand—built around the legacy of basketball icon Michael Jordan—continues to position itself as a cultural symbol of aspiration among younger generations, particularly Generation Alpha. The brand promotes themes of perseverance and self-improvement, encouraging children to pursue their interests and develop their abilities through consistent effort.
Apparel Group said the expansion responds to evolving consumer preferences among parents and younger shoppers who increasingly seek global brands that combine performance-driven products with a clear brand purpose. The collections will include apparel and selected accessories, with inclusive sizing designed for children from early childhood through their teenage years.
The company added that the introduction of Nike Littles and Jordan would further strengthen its position in India’s athletic and lifestyle retail segment while encouraging creativity, confidence and active lifestyles among young consumers.
