American retailer Macy’s hires AlixPartners to possibly split e-commerce from bricks-and-mortar stores

US-based Macy’s, reportedly, has some plans to unlock value for its investors!

To help this strategy work out, Jeff Gennette, CEO, Macy’s said that the retailer has hired AlixPartners with an intent to also split its e-commerce from its bricks-and-mortar stores.

Here it is worth noting that AlixPartners was also instrumental in Saks Fifth Avenue’s e-commerce spinoff.

Substantiating further on the same, Jeff said that Macy’s recognises the significant value that the market is assigning to pure e-commerce business.

He also said that the company had analysed its e-commerce and bricks-and-mortar operations this year, and how both are gaining from being integrated and working together.

Jeff added the retailer’s successful digitally-led omnichannel Polaris strategy has to be supplemented with the work that it undertakes with AlixPartners.

It will be now interesting to closely watch the developments at Macy’s! Only last week, the retailer had announced its intent to delay store closures and focus more on third-party marketplace.

Also Read: US apparel retailer Macy’s delays store closures; focus on third-party marketplace

Macy’s is known for apparels, footwear, fashion accessories and bedding, amongst others, and earned annual revenue of US $ 24.8 billion as of 2017.