American Apparel which is part of Top 40 supplier Gildan, has landed a multiyear partnership as the official printwear supplier at select Live Nation festivals across the United States. To kick things off, the apparel maker debuted its Tee Lab activation at the Music Midtown festival in Atlanta.
“We are excited to extend our partnership with Live Nation, the global leader in live entertainment, to feature our iconic American Apparel brand center stage,” said Emma Budzisz, vice president of marketing at Gildan Activewear.
American Apparel is providing visitors at the Music Midtown festival with what it calls a “one-of-a-kind customization experience.” Fans can receive a free custom-printed T-shirt and embroidered patches, and members of the American Apparel team are there to provide visitors with a designated design station so they can build their individual adaptations.
Along with the freebies, visitors can purchase American Apparel printed goods right at the booth.