E-commerce major Amazon is vetting a new programme in order to screen new sellers and merchants through video conferencing.
Amazon confirmed that it started the pilot programme early this year which included in-person appointments with sellers who wish to sell on Amazon. The firm switched to this method exclusively in February because of the social distancing requirements that came in due to the COVID-19 pandemic globally.
The pilot project was launched to screen over 1K merchants based in China, the US, UK and Japan. With the help of the pilot, Amazon aims at eliminating the sellers of counterfeit and allegedly unsafe products before on-boarding them on the platform.
Furthermore, the online firm had also launched a Project Zero last February in order to tackle the sale of counterfeit products on the platform. Under this, Amazon uses a mix of three powerful tools, namely automated protections, self-service counterfeit removal tool and product serialisation, in order to do away with the practice. This was launched in India in November 2019.
The firm’s proactive measure to counter the unsafe and fake products comes after Amazon pledged US $ 1.3 million in its ‘Local Shops on Amazon’ to bring more sellers onboard.