One of the world’s foremost luxury brands, Burberry has stepped up in this time of crisis to announce that they will pay their entire workforce’s salary worldwide.
Workers who are at home right now due to store or site closures will not have to bear a financial crisis due to the brand’s decision.
Burberry said that the top management, including senior leaders and directors, and also Chief Executive Marco Gobetti and Chief Designer Riccardo Tisci, has volunteered to take a 20 per cent pay cut for 3 months starting April, instead.
The luxury house will also not rely on Government support to pay its workers in the UK, where the majority of its staff is based.
While reducing costs in non-essential areas, Burberry has explicitly warned about a decline of about 30 per cent in its fourth quarter sale figures.
Earlier, the brand had announced the conversion of its Castleford factory in a facility to make protective gear and masks for healthcare workers, to be donated through charities.
So far, they have successfully donated over 100,000 pieces of PPE. Additionally, they have donated to research organisations for developing a vaccine against COVID-19 and to charities working for food poverty.