Amazon Fashion India has announced the launch of one of the leading value fashion retail brand Easybuy on its platform.
With this, the online major is taking another step towards being able to offer the widest and most loved fashion selections to its customers across India from both emerging and popular brands, across price points.
The launch of Easybuy on Amazon Fashion has made family fashion more affordable and accessible to Indian customers.
Easybuy, launched by the Landmark Group in 2014, is a Made in India brand conceptualised and launched with an aim to make fashion affordable for those who seek stylish apparels at minimum prices across Tier-2, Tier-3 cities as well as metros.
Easybuy has identified SMEs and built a supply chain system through nurturing them, which will enable them to grow along with both Easybuy and Amazon Fashion.
The value fashion retailer will create also online-only brands for retailing at Amazon Fashion and these will be specially manufactured for the existing categories.
The offline collection will be brought online through a store fulfillment programme over the next 6 months, in order to fulfill the needs of the customers across India.
Amazon’s partnership with Easybuy is to further its aim to offer ‘super styles at super prices’ to its customers.
The entire Easybuy collection on Amazon Fashion features 2,000 styles, priced from Rs.69 to Rs.699 that includes apparel selections for men, women and kids.
The entire selection will be Amazon Prime-enabled and will give customers access to free shipping across the country.
Talking about the association, Mayank Shivam, Director – Strategic Initiatives, Amazon Fashion India, said “We are very excited to launch Easybuy on Amazon Fashion. Easybuy is India’s leading value fashion retailer that offers fashion choices for the entire family. The ‘super styles’ and ‘super’ prices’ offered by Easybuy, coupled with our capabilities of making fashion more accessible to customers across India, definitely make for a special collaboration. Amazon Fashion is the preferred destination for any brand, especially when they are embarking on a new journey to revolutionise the way customers engage with fashion.”
Furthermore, Anand Aiyer, Senior Vice President & Business Head, Easybuy, maintained, “Easybuy’s launch on Amazon Fashion marks the beginning of our omnichannel journey and we are quite excited about it. Easybuy is the fastest growing value fashion retailer launched by Landmark Group, India’s leading retail conglomerate and our vision is to make fashion aspirations affordable for Neo-India, which aspires to access great fashion, but at affordable prices. Easybuy is proudly Made in and Made for India with the objective to make aspirational fashion affordable for the entire family.”
