Adidas India appoints Neelendra Singh as new GM

by Apparel Resources News-Desk

21-May-2019  |  1 min read

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Sportswear major Adidas India today announced the appointment of Neelendra Singh as the General Manager of the company.

Neelendra will succeed Dave Thomas, the company said in a statement. “Neelendra will fill the position effective of May 20, 2019, reporting to Dave, Managing Director of emerging markets,” Adidas said in a statement.

Neelendra has been with Adidas for over 14 years, most recently as Senior Vice-President of Global DTC & Franchise. He also has previous experiences as the Vice President for Retail & Franchise at Adidas and Group Retail Director in South Korea.

He first joined Adidas in India in 2005 after working in various roles in the Indian retail teams of Orange, Arcus and Shoppers Stop.

Dave has moved to a new role as Adidas Managing Director of Emerging Markets effective April 1, reporting to Roland Auschel, Board Member, responsible for global sales. Dave replaced Martin Shankland, who has been elevated to the Adidas Executive Board responsible for Global Operations effective.

In his new role, Dave is handling emerging market portfolio at Adidas, which comprises growing regions such as the Middle East, Turkey, India and Africa. He has been working as the Managing Director of Adidas India from October 2014 and has been with the Adidas Group since February 1998.

Adidas, which also owns brand Reebok, had clocked a revenue of around Rs. 1,530 crore in India during the last fiscal ended March 31, 2018.

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