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Actress Alia Bhatt invests into a fashion-tech startup

by Apparel Resources News-Desk

12-January-2019  |  1 min read

Alia Bhatt
Image Courtesy: weeklyvoice.com

Bollywood actress Alia Bhatt feels style is important. Perhaps that’s why the actress has ventured into a fashion-tech startup as an investor.

Bhatt announced the launch of The StyleCracker Box Club in Mumbai recently. The startup will provide the concept of personal styling accessible to all through a membership programme.

Under the programme, a personalized box of fashion will be curated every 6 weeks by a celebrity stylist, and will reach to its customers. Every box will include around four products, depending on the mix selected including apparel, bag, footwear and accessories.

“I think that’s really cool because basically you’re just making sure you’re stamping that all year round you’re going to be super stylish and you don’t have to think about it. You have a box coming every six weeks. You will always be stylish and in life it is important to have style.” – Alia Bhatt, Bollywood Actress

Alia Bhatt is currently promoting Flipkart, apart from other fashion brands.