Abercrombie & Fitch, a global specialty retailer of high-quality, casual apparel for men, women and kids, is further expanding its reach in the Middle East (Kingdom of Saudi Arabia, Qatar, Bahrain and Oman) through a franchise deal with Majid Al Futtaim Fashion, the fashion retailing arm of Majid Al Futtaim – leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
Arthur Martinez, Executive Chairman of Abercrombie & Fitch said, “We expect there to be strong demand for our brands in these new markets, and we are thrilled to partner with Majid Al Futtaim Fashion to expand our presence in the Middle East. This arrangement represents our second major franchise partnership, as we continue to expand our brand reach.”
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The clothier is aiming to open its first stores in Qatar in the first quarter of next year, and in the Kingdom of Saudi Arabia in the second half.
Enthused with the venture, Rajiv Suri, Chief Executive Officer at Majid Al Futtaim Fashion averred, “We are excited to continue supporting the development of the Abercrombie & Fitch, abercrombie, and Hollister brands in the Middle East. We have seen significant demand within the last few years in the UAE and Kuwait and we look forward to helping Abercrombie & Fitch Co. grow in this market.”
