7-Eleven, the US chain of retail convenience stores, has come up with 7Collection, which is an online merchandise shop featuring the best of apparel and accessories – all inspired by 7-Eleven and its products.
The new merchandise shop comprises 7-Eleven-branded T- and long-sleeve shirts, in addition to including bucket hats, socks and a lot more.
Even as 7-Eleven has unveiled limited-edition items and collaborations over the years, its new online store – 7Collection – will go toe-to-toe with other c-store brands.
The launch is seen as an effort on the part of 7-Eleven to be more than just a convenience store.
7-Eleven is launching two specialty merchandise offers alongside the 7Collection launch: the Cars of 7-Eleven Collection, which features the trucker hats and T-shirts, amongst others and the Slurpee Collection, which comprises retro and modern Slurpee drink apparel, accessories and collectibles.
For the first seven days of the launch of 7Collection, customers will receive 11 per cent discount on all purchases using the code 7Collection11.
Founded in 1927, 7-Eleven operates, franchises and licenses 78,029 stores in 19 countries and territories as of November 2021.
Bharat Tex Special Report 2026 
