Shinest Group standing at a turnover of US $ 77 million is expecting to touch US $ 100 million this year through upgrading its existing machines and also partly through expansion. “We are upgrading our existing machines with fully automated machines to cut down on manpower as the wages have gone up. Presently our monthly capacity is 3 million units/month which we are looking at increasing by 2 million,” shares Md. Ali Azim Khan, Managing Director, of the company.
The Group specializes in manufacturing casual shirts for its biggest buyer H&M, which has booked 40 to 50% of the company’s production while the balance capacities are booked by Tema (Turkey), Walmart (US) and Charles Vogele (Belgium). “We started off small with H&M, around 8 years ago with only 20,000 pieces, and now we are doing 1.2 million pieces every month with them alone from our total monthly capacity of 2 million pieces, with the balance 0.8 million pieces we do bottoms per month with other brands,” informs Azim. The company has 7 apparel manufacturing facility comprising of 85 lines of 50 machines per line only for woven shirts and denim non-denim bottoms.
The reason for its close association with H&M is partly for following a very stringent GPQ (Guidelines for Production & Quality Control) system as required by the retailer for producing a quality product. The production team does hourly and two hourly inspections along with pre-final and final inspection. Finally when the production is complete, the consignment is offered to the GPQ team which checks it thoroughly, before forwarding it to the buyers. “The system is really helpful to us as it acts as an internal audit on behalf of the buyers, that is why it is kept separate from the production department, who at times overlook the quality for the sake of meeting numbers,” opines Azim.
Bharat Tex Special Report 2026 
