Jaipur, a continuously growing hub for tunics and high fashion womenswear for the domestic market, is attracting young talent to become part of the online growth trajectory.
An industry informed person told Apparel Resources that new professionals are entering business and coordinating with supervisors or skilled workers who can support them on the manufacturing front, be it with their technical know-how or managing small manufacturing infrastructure.
Notably, such combinations are increasing in pink city and professionals are doing well in online sales.
Vimal Shah, President, Garment Exporters Association of Jaipur (GEAR) told Apparel Resources “Jaipur has all kinds of support structure (raw material availability, value-addition services on job work and skilled workforce for in-house production) for newcomers, especially those who wish to do garment business at small or mid-level and the growing demand for Jaipur’s products in the domestic market is also a push for professionals starting their garment brand.”
He further added that in recent days, this trend has increased as market has opened completely and people are comparatively buying more.
Nearly all e-commerce platforms are sourcing or offering womenswear fashion products from Jaipur, which is also a push for new professionals as they get comparatively easy market access. Less requirement of capital or investment is also helping focus on this direction.
