The Indian Government is expected to implement the roadmap to conclude the Comprehensive Economic Partnership Agreement (CEPA) with Canada by September 2015, which would provide a good opportunity in future to boost India’s garment exports to Canada. In the meanwhile, there are some buying houses that have already increased their focus on Canada and are seeing good growth also. Gurgaon-based buying house SAAR (South Asian Apparel Resource) which is going to complete three decades in the sourcing business, in another two years’ time, is one of them that has explored Canada very well. Though the company is exporting men’s and women’s wear to Canadian buyers, shares that men’s shirt is the product category which is more in demand.
Having industry experience of almost 3 decades, working initially with R.H. Macy’s and Mast Industries Ltd., Mukta Malhotra, Director of the company is very confident of growth in business from Canada. “Canada is a stable market; buyers are nice there and don’t cheat. They are also good pay masters if they get products according to their requirement. We have developed 4 buyers there including retailers as well as wholesalers. We are hopeful to get good business from them in the coming years too,” shared Mukta.
Though, the US is the main market for SAAR and will remain so, the company is now thinking to explore Europe also. “Though it would be too early to say when, but in future we would like to explore Europe as we are not into this market,” concludes Mukta who has vendors in Chennai, Noida, Ludhiana and Delhi and is catering to 10 regular buyers.
Bharat Tex Special Report 2026 
