INVISTA’s LYCRA® BEAUTY denim variant to be launched soon

LYCRA® BEAUTY brand fabric will now soon be available in denim variants. According to Jean Hegedus, INVISTA’s global director for denim, the technology employed under the LYCRA® BEAUTY brand platform makes it possible to quantify and predict fabric’s ability to comfortably shape the body. The product was developed following a recent study by INVISTA showed that more than 80 per cent of women across US, UK, France, Germany and Italy were interested in purchasing denim garments that could shape or enhance their body, and that they wanted the denim fabric itself to do the shaping rather than wearing a shaping undergarment with their jeans. To help address these needs, INVISTA employed a scientific process and body scanning technology to determine the ability of a fabric to provide comfortable shaping. Based on months of testing, INVISTA developed fabric quality standards. Garments made with fabrics that pass these standards are eligible to carry the LYCRA® BEAUTY logo or hang-tag.