VIRGIO appoints Hansa Nigam as Chief Marketing Officer

Sustainable fashion brand, VIRGIO has appointed Hansa Nigam as its Chief Marketing Officer (CMO) to lead the brand’s marketing and growth strategy..

In her expanded role, Hansa will focus on strengthening the brand’s market presence, driving customer growth, and deepening VIRGIO’s positioning at the intersection of fashion, technology, and sustainability.

Her appointment comes as VIRGIO continues to scale through its differentiated operating model, which combines demand-led production, responsible sourcing, and technology-driven decision-making.

Prior to joining VIRGIO, Hansa built experience in brand strategy, digital marketing, and consumer growth.

She previously worked at OnePlus, where she led marketing initiatives for the OnePlus Nord product portfolio across India and global markets.

She also worked at Glance, where she drove digital marketing for multiple celebrity-led brands. Earlier in her career, she was part of the strategic planning team at The Glitch, where she developed brand strategy for leading consumer brands.

Founded by former Myntra CEO Amar Nagaram, VIRGIO combines technology with demand-driven production to deliver trend-focused fashion while promoting responsible growth. The company aims to become what it describes as the world’s largest on-demand fashion brand by 2030.