Kerala-headquartered direct-to-consumer fashion and lifestyle brand MyDesignation has secured Rs. 40 crore (US $ 4.39 million) in a Series A funding round led by RPSG Capital Ventures, with participation from existing investors Veltis Capital, Multiply Ventures and Dominor Investments.
Founded in 2020 by husband-and-wife duo Swaroop Krishnan and Gopika B Raj, the company previously raised US $ 1.25 million in seed funding in February 2025. Since inception, the brand states that it has served more than one million customers across India and has recorded strong repeat purchase rates.
Swaroop Krishnan, Co-founder and Chief Executive Officer, stated that the newly raised capital would be deployed across three key areas: expanding the company’s offline retail footprint, strengthening leadership by hiring senior talent across marketing, finance and supply chain functions, and launching a dedicated mobile application.
The company maintains that it operates without reliance on external intellectual property, with all product designs developed in-house. Krishnan added that MyDesignation intends to pursue a cluster-wise expansion strategy, enabling it to design collections tailored to specific cultural and regional preferences rather than offering uniform pan-India styles. He noted that the brand currently has a strong presence across South India and Maharashtra.
MyDesignation describes itself as a digital-first enterprise and has begun scaling its offline presence in major cities including Bengaluru, Kochi, Thiruvananthapuram and Kozhikode.
Krishnan further stated that the company is targeting annual recurring revenue in the range of Rs. 100–150 crore (US $ 10.99 million-US $ 16.49 million) over the next 12 months, as it seeks to consolidate its position in India’s competitive D2C fashion segment.
