Pietro Beccari, chairman and chief executive officer of Louis Vuitton, is set to take on an expanded role within LVMH as he assumes the leadership of the group’s fashion division. The long-serving LVMH executive will retain his dual title at Louis Vuitton while becoming chairman and CEO of the LVMH Fashion Group, marking one of the most significant leadership transitions within the conglomerate in recent years.
Beccari succeeds Sidney Toledano, who has stepped down from his operational duties after leading the division since 2018. Toledano’s departure follows more than three decades of collaboration with Bernard Arnault, LVMH’s chairman and CEO. Arnault expressed gratitude for Toledano’s long service and confirmed that he would remain with the Group as a special advisor.
Beccari will formally assume the new role on 1st January 2026, following a transition period. At the same time, Damien Bertrand, currently deputy CEO of Louis Vuitton, will join the LVMH Executive Committee. Arnault said he was “delighted” that Beccari would bring his experience to the Fashion Group, describing him as “a great leader and a unique talent with boundless energy”. Arnault added that Beccari had a strong ability to build teams and develop talent to secure the future of the Group’s Maisons.
Beccari joined LVMH in 2006 as executive vice president for marketing and communications at Louis Vuitton. Since then, he has served as chairman and CEO of several of the Group’s key fashion houses, including Fendi and Christian Dior Couture, before taking charge of Louis Vuitton in February 2023.
The leadership reshuffle comes during a challenging period for LVMH’s fashion category, which has been underperforming compared with other segments. In the second quarter of the current fiscal year, the Fashion and Leather Goods division reported a 9% decline in sales, followed by a smaller 2% drop in the third quarter. In response, LVMH has adopted a strategy centred on premiumisation, aimed at increasing the desirability of its brands among local consumers in Europe and the United States. This includes renewed emphasis on creative direction and store experience across several houses, underscoring the Group’s focus on long-term resilience.
Beccari’s expanded remit reinforces LVMH’s commitment to strengthening its fashion division at a moment of shifts in global demand and heightened competition across the luxury sector.
