Luxury leader LVMH is going further with its executive reshuffle, with a significant rebuilding of its brand and strategy leadership. After putting Ludovic Pauchard at the head of its newly established Industrial and Crafts Division, the group has now focused on overhauling its brand, retail, and strategy operations.
Jean-Baptiste Voisin, LVMH’s veteran chief strategy officer, will be overseeing the restructured Brand, Retail & Strategy Division. His new responsibilities include supervision of the LVMH Média Recherche Image teams formerly under Mathilde Delhoume. Voisin, a McKinsey & Company veteran and creator of the group’s Métiers d’Art program, joined LVMH in 2006 and its executive committee in 2012.
With Voisin’s assumption of this expanded mandate, he will be turning leadership of Métiers d’Art over to Pauchard, so that he can devote full attention to the group’s strategic and brand alignment activity.
At the same time, Delhoume, who came onboard in 2017 following a successful three-decade career at Procter & Gamble, will vacate her brand leadership role. While her future role in LVMH has not been disclosed, she will assume fresh responsibilities under general management from January. CEO Bernard Arnault thanked her in an internal note, acknowledging her for having refined brand positioning, fostered creative innovation, and enhanced consumer connection across the maisons.
Her role as a brand leader will be taken over by Stéphanie Medioni, who is currently LVMH’s executive president of the Perfumes and Cosmetics Division. Medioni will embark on a staggered transition with Delhoume this September and formally take over the role of Chief Brand Officer on January 1, 2026, directly reporting to Voisin.
An ESSEC Business School graduate, Medioni cut her teeth at Procter & Gamble, working its way up the beauty hierarchy before serving as a senior executive at Lacoste. She came to LVMH in 2010, where she has since led Sephora and the group’s beauty portfolio, all on the strength of her strategic sense and cross-divisional know-how.
The reshuffle reflects LVMH’s ongoing attempt to future-proof the leadership configuration and refine its strategic direction on both brand stewardship and international retail.
