In a significant breakthrough for online shopping, Daydream—the AI-driven shopping platform custom-built for fashion—officially launched on Wednesday.
Developed by e-commerce veteran Julie Bornstein, who has worked previously at Nordstrom, Stitch Fix and The Yes, Daydream helps with fashion discovery using natural language processing and multimodal AI. Consumers can explain what they’re seeking in casual conversation, post picture references and get informed, style-driven suggestions in a chat-based interface.
Daydream has a large network of more than 200 retail and brand partners at launch, featuring almost 2 million products from 8,000 fashion brands. Its inventory includes luxury brands such as Khaite, Casablanca and Markarian; mainstream giants like Nike and Alo Yoga; and cult brands like Dôen, LoveShackFancy and Cult Mia. Both men’s and women’s fashion is offered, across different aesthetics and price points.
Bornstein said that online shopping has become a frustrating maze and search engines weren’t built for the subtleties of fashion taste. She added that by combining large language models with deep fashion intelligence, they’re creating a smarter way to shop—one that understands what people mean, not just what they type.
She went on to say that Daydream hopes to do more than simply be a discovery platform, “Our ambition is to create the smartest destination for fashion guidance, product advice and discovery on the web.”
The founding group consists of veteran executives from some of the world’s leading tech and fashion companies—Lisa Yamner Green (co-founder and chief brands officer), Dan Cary (chief product officer) and Richard Kim (chief strategy officer)—with résumés that run from Google to Amazon, Meta, Pinterest, Microsoft and Farfetch.
Daydream has raised US $ 50 million in seed capital from a list of leading investors such as Forerunner Ventures, Index Ventures, GV (Google Ventures) and True Ventures.
