During Milan Design Week, Unless, the world’s first all-plant, zero-plastic regenerative fashion business, and Under Armour revealed a regenerative sportswear line.
All of the materials used in the collection are plant-based and designed to decompose and return to the land when their useful lives are over. Through the elimination of dangerous synthetics and an emphasis on a “return to nature” attitude, this method reimagines the entire lifecycle of athletic clothing.
The collection, which ranges in price from US $ 30 to US $ 160, includes hoodies, T-shirts, and shorts in men’s, women’s, and unisex styles with vivid colours and motifs, all of which are designed to promote movement and environmental circularity.
Under Armour brand president Eric Liedtke said the collection, made entirely from plant-based materials, is a breakthrough in sustainable design, created to decompose naturally instead of harming the environment, marking a major step forward in redefining how products are made in the industry.
