The Inditex group’s fashion brand Bershka has made its debut in the Indian market by launching its online platform and opening its first physical location. The newest designs for men, women, and teenagers will be available at the store, which occupies 472 square meters and is situated in Mumbai’s Phoenix Palladium.
Products from all of the brand’s lines- Bershka, BSK Teen, and Woman/Man, will be available in the online store. For orders over Rs 2,990 for non-discounted products only, Bershka will provide free shipping.
The brand recently launched its loyalty program, which provides customers with cashbacks and other financial benefits for registering, in addition to the opening of its physical and online stores. Inditex now has 26 locations in India after the opening of the new Bershka location.
