Gap and Madhappy have announced a new 41-piece capsule collection for men, women, and children. The collection, featuring reimagined Gap essentials, includes denim, outerwear, hoodies, and accessories. Items will be available in adult and children’s sizes.
Starting 2nd August, the collection can be purchased through Gap and Madhappy’s e-commerce sites and select retail stores. The collaboration features Madhappy’s MAD logo and aims to highlight individuality and self-expression.
Madhappy co-founder Noah Raf expressed his excitement about the collaboration, recalling his fondness for Gap during his youth. Additionally, Gap will donate to the Madhappy Foundation, which supports mental health initiatives. Madhappy has committed 1 per cent of its sales to the foundation since 2022.
This collaboration follows several successful partnerships for Gap this year, including collections with Zac Posen, Dôen, and Palace. Gap Inc. reported a 3.4 per cent increase in Q1 net sales, totaling US $ 3.4 billion.
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