The largest retailer in China, JD.com, has announced a strategic alliance with Inditex, the Spanish fashion retail business that owns brands such as Oysho, Zara, and Massimo Dutti.
In an effort to better serve China’s sizable digital customer base, Inditex and the fashion brand Massimo Dutti are launching a new flagship shop on JD.com’s marketplace as part of this relationship.
Since its 3rd June opening, the new Massimo Dutti flagship store has sold around 1,000 items, including accessories, clothing for men and women, and unique things made just for JD customers. China’s greatest mid-year shopping festival, JD’s upcoming 618 grand promotion, will prominently highlight these special products.
Xiangying Kong, vice president of JD.com and head of JD fashion, said in a statement, “Our partnership with Inditex highlights our commitment to bringing premium quality products to our customers. We look forward to exploring new ways to engage and interact with our users.”
Eugenio Bregolat Lukashov, president of Inditex Greater China, added, “China is a strategic market for Inditex. The arrival of Massimo Dutti at JD.com represents a notable manifestation to keep deepening the digital transformation of the Group in the Chinese market.”
Nearly 600 million people use JD.com, including 36 million paying members of JD Plus, who, according to the e-commerce behemoth, spend ten times as much there as typical users do yearly on average.
