Very, an e-commerce platform and Constructor, a technology company in the United States, has teamed up to use artificial intelligence (AI) to improve Very’s customer experience by enhancing the site’s search, browsing and autosuggest features that will help customers find what they are looking for.
Constructor will also implement additional products in the coming months, such as a personalised quiz feature that asks customers questions about their preferences and then recommends products accordingly.
The collaboration is part of Very’s multi-year tech investment roadmap, which aims to constantly improve customer experience.
Notably, features such as virtual makeup try-ons using Modiface and Benefit technology, as well as personalised fit guidance with True Fit have been added to the platform.
In a press release, Paul Hornby, digital customer experience director at the retailer’s operator The Very Group, said enabling customers to find the right products quickly was an integral part of the experience. “Ultimately, we want every customer to have an increasingly personalised experience of shopping with Very and the opportunities that AI and machine learning open up in this space are endless, and tapping into that via product discovery is a major step forward in our tech transformation journey.”
