Alder & Green, the sustainable menswear brand from the UK, has opened its maiden flagship at Holborn, London.
The new store is spread over an area of 480 square feet and has esteemed neighbours that include the likes of Oliver Spencer and Grenson, amongst others.
Elated over the launch of the maiden flagship, Cormac Folan, Founder, Alder & Green, said that it is committed to changing how a modern menswear brand should operate.
Cormac said that the focus is on quality, fairness and the environmental impact of what goes into its garments – instead of making fast fashion apparels.
It’s all about slowing down at Alder & Green! Cormac added that it aims at investing in one or two key wardrobe pieces and knowing where the garment has come from and how it has been made.
Alder & Green was launched in 2021, and is known for making products from 100 per cent organic cotton. It uses compostable potato starch bags for shirt packaging and recycled material for delivery packaging.
