Italian streetwear brand in Greater China now!

God Can’t Destroy Streetwear, better known as GCDS, is now in Greater China!

Yes, the renowned streetwear brand from Italy is out to delight all its Chinese shoppers by launching its maiden store in Hong Kong.

And, where else it could be in Hong Kong! The new cultural-retail destination K11 Musea in Kowloon, which is one of the most talked about complexes in the country, houses the new GCDS store.

K11 Musea was built to bring immersive experiences of art, culture, entertainment and commerce under one single roof.

The new store, spread over a wide area of 1,300 square feet, is heavily inspired by brand’s fetish for aesthetics. The greyish-white shade with bold pops of colours is a visual delight.

There are geometric installations used to display products and to seamlessly connect the entire retail space.

Ever since its inception back in 2015, the brand combined retro and streetwear elements in its designs so as to create unconventional quality streetwear collections.